Architects of Technology Solutions
CIC Charter Member Technology Channel Association (TCA)
By: Joseph A. Saavedra, Mar 17, 2009 @ 10:44 am

CIC is a Charter member of the Technology Channel Association (TCA) a newly formed non-profit organization that serves as the industry's first-ever trade association with a mission to promote the growth and success of the indirect sales channel. TCA guidance in the technology industry is to promote and establish professional standards. Established, successful industries are characterized by the existence of an active trade association charged with the betterment of its community and the advocacy of the businesses that operate within it.

CIC is an advocate of professional service. TCA membership is a powerful business instrument. Members of TCA have faced the challenges of building,
growing, and sustaining successful companies. TCA provides access to the essential tools member need to become more efficient and profitable. Sales training, sales management models, and web marketing advice are critical to members success and our members will have an organization that provides these tools.

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